Sportsbooks in the USA List of Brands

As 2025, pinning down an exact number of retail sportsbooks in the U.S. is tricky because the landscape is constantly shifting—new locations open, some close, and state regulations evolve. However, here is a rundown based on the latest trends and data, plus name the major brands operating retail sportsbooks across the country.

Number of Retail Sportsbooks in the U.S. Sports betting is legal in 38 states plus Washington, D.C., and most of these jurisdictions allow retail sportsbooks at casinos, racetracks, sports stadiums, and other venues. While there’s no single, up-to-the-minute tally, estimates suggest there are hundreds of retail sportsbooks nationwide. For instance:

• Nevada alone has historically had over 180 sportsbooks, though recent consolidations might adjust that number slightly.
• Mississippi has around 23 active sportsbooks.
• New York has retail options at its commercial and tribal casinos, roughly a dozen or so.
• States like New Jersey, Pennsylvania, and Michigan each have 20-30+ retail locations tied to casinos and other licensed venues.

A reasonable ballpark, factoring in casinos, racetracks, and emerging stadium-based books, puts the total somewhere between 300 and 500 retail sportsbooks across the U.S. This is a rough estimate, as comprehensive, real-time lists are hard to come by due to the decentralized nature of state-by-state regulation and the mix of big brands and smaller operators.

Major Retail Sportsbook Brands

Here’s a list of the prominent brands operating retail sportsbooks in the U.S. These companies either run their own books or partner with casinos and venues to offer in-person betting. Note that some brands dominate online but still maintain a retail presence, while others are more tied to physical locations:

1. Bet365 – Known for its global reach, it has retail sportsbooks in states like New Jersey (e.g., Hard Rock Hotel & Casino Atlantic City).
2. BetMGM – A major player with retail locations at MGM properties (e.g., Borgata in NJ, MGM Grand Detroit) and partnerships in states like Mississippi and Nevada.
3. Caesars Sportsbook – Operates retail books at Caesars properties nationwide (e.g., Harrah’s in NC, Caesars Palace in NV) and has a massive retail footprint thanks to its casino network.
4. Circa Sports – A Vegas-based brand with a flagship sportsbook at Circa Resort & Casino, plus locations in Nevada, Colorado, Illinois, and Iowa.
5. DraftKings – While primarily online, it has retail sportsbooks at places like Foxwoods (CT), Wrigley Field (IL), and partnerships with casinos in states like Louisiana.
6. FanDuel – Another online giant with retail spots at venues like Meadowlands Racetrack (NJ), MotorCity Casino (MI), and Diamond Jo Casino (IA).
7. Fanatics Sportsbook – Expanding into retail through partnerships, like at Nationwide Arena (OH) and retail transitions from its PointsBet acquisition.
8. Hard Rock Bet – Runs retail sportsbooks at Hard Rock casinos, notably in Florida (Seminole Hard Rock Hollywood) and Atlantic City (NJ).
9. Penn Entertainment (ESPN BET) – Operates retail books under the ESPN BET brand (formerly Barstool) at its casinos, like Hollywood Casino (PA) and Ameristar (IA).
10. WynnBET – Offers retail betting at Wynn properties, such as Encore Boston Harbor (MA) and Wynn Las Vegas (NV).
11. Betfred – Partners with casinos for retail books, like Grand Falls Casino (IA) and Wind Creek Bethlehem (PA).
12. BetRivers (Rush Street Interactive) – Retail locations include Rivers Casino properties in PA, IL, and NY.
13. Bally Bet – Operates retail sportsbooks tied to Bally’s casinos, like Bally’s Atlantic City (NJ) and Bally’s Evansville (IN).
14. PointsBet – Before being acquired by Fanatics in some markets, it had retail spots like Hawthorne Race Course (IL); some transitioned to Fanatics.
15. William Hill – Now under Caesars in the U.S., it still operates legacy retail books in Nevada and other states from its pre-acquisition days.
16. SI Sportsbook (Sports Illustrated) – Limited retail presence, tied to 888Sport, with a focus in places like Michigan (e.g., Island Resort & Casino).
17. Golden Nugget – Retail sportsbooks at Golden Nugget casinos, like in NJ and NV, though DraftKings’ acquisition influences its future direction.
18. Q Sportsbook – A unique, city-owned operation in Dubuque, IA, at Q Casino.
19. MaximBet – Had a brief retail stint before shutting down, linked to Colorado operations.
20. TwinSpires – Focused on horse racing but offers retail sports betting at places like Ocean Downs (MD).

For Offshore Brands see our list on XSportsbook

Notes on the List

• Casino-Specific Brands: Many tribal and commercial casinos (e.g., Harrah’s Cherokee in NC, Turning Stone in NY) run their own sportsbooks, sometimes unbranded or in partnership with the above companies.
• State Variations: Some states, like Florida, limit retail to tribal casinos (Seminole Tribe’s Hard Rock Bet), while others, like Illinois, allow stadium books (e.g., DraftKings at Wrigley).
• Defunct Brands: Names like Fubo Sportsbook and theScore Bet have exited the U.S. retail scene, focusing elsewhere or shutting down entirely.